E-COMMERCE PLATFORMS POPULAR IN POLAND

The online store platform must not be chosen too hastily. After all, the stability of the entire site, the quality of the presentation of the store's offerings and the consumer's browsing experience will largely depend on it. The selection of an e-commerce platform should be preceded by a thorough analysis of the needs of the business. For example, evaluate the size of the online store (small, medium or large), the company's budget, the requirements for the number of available functionalities or the time in which the work on developing the site should be completed. In the end, the best store platform is the one that best meets the needs of a particular online store.

The sales platforms available on the market can be divided according to the model in which they operate. The most popular are open-source platforms, i.e. open-source programs that are free at any stage of use. They offer great opportunities for modifying an online store, but creating one in them can be time-consuming if you don't use the available designed templates.

Slightly less popular is the SaaS model. (Software as a Service). These are subscription platforms, they allow you to quickly implement an online store, but require regular payments. Dedicated platforms are another option. They are created from scratch and offer virtually unlimited design possibilities. The disadvantages of dedicated platforms are mainly their price, long implementation time and payments associated with the need for continuous system development.

Those looking for an e-commerce platform most often opt for open-source licensed systems. The lack of fees and access to open source code encourage entrepreneurs to use this solution. Particularly popular e-commerce platforms on the Polish market are WooCommerce, PrestaShop and Magento.